Online businesses are mostly concerned with increasing traffic to their website. Attracting organic traffic is a magnificent idea. But the higher rate of traffic without conversion will just add up to the cost of the company. Sales cannot be achieved without converting visitors to leads.
Increase sales with the landing page conversion
It is important to fascinate the visitor of your website through better creativity. However, more important is to create smart landing pages that can convert those visitors into potential leads. In order to increase sale, you need to follow a creative approach to design your landing page.
High conversion landing pages are more likely to increase sales than any other medium-quality web page. Keeping this in mind, it is required to bring about a massive change to get those visitors to the list of your potential clients.
Different industries deal with a vast range of business ideas and projects. The investment involved in each business varies from the others. One cannot go with the theory of 'one size fits all' to increase their traffic. You need to design a unique landing page based on the requirements of your customer.
The most common question of how to improve conversion is the key concern for marketers today. 80% visitors have the tendency to land on the top-rated landing pages. So, marketers need to focus on landing page conversion to increase sales with minimum cost of investment.
Requisite features for an effective landing page
"What you display is what they understand." With this thought in mind craft a short but an awe-inspiring headline for your landing page. An eye catchy headline is what it takes to get the visitor scroll down your web page.
Visualization provides a better interpretation of your idea. For instant, watching a 'ten-minute show' is preferred over reading a lengthy text. Selective photos and videos add a distinctive value to your website content. Showing your service to visitors with better visual effect is more likely to convert them to leads.
Explanation and Benefits
Service provided by you is the crucial section of your website. Visitors often tend to scan through the page in one go. Hardly few visitors sit back to read the complete explanation. Highlighted and bulleted points explaining the benefits will provide better accessibility to the visitors.
Not all will scroll down your page if they don't find anything useful. Keep the important elements on the top of the page without designing a clumsy display. A single window page will attract more traffic to view all the elements included on your site.
Visitors tend to trust third party reviews for investing in any product or service offered by you. 90% of the customers are influenced by your previous clients while 71% show the tendency to trust their friends and family members. Telling them what others think about your company will increase the conversion of visitors to potential leads.
With the increasing use of social media, visitors are more likely to get connected with the company to know about its latest updates. Providing the customers with social connectivity will increase your clients.
Use services that can help you in crafting a smart landing page with the idea of using the above-discussed points. Conversion rate of visitor to lead for an effective landing page is extremely high. Start using tips from experts to improve your landing page conversion.
Use the innovative service offered by Cognus Technology to attract more traffic to your website and to increase the conversion rate of visitors.