When a company plans on selling products and services via internet, it needs to make one thing very certain that people can actually find their brand online for the respective searches. It makes no sense having a fancy website with the finest products at awesome prices, if the website cannot be found in the first-page search results in Google.This is where the SEO efforts come into play.
The basic formula is - Rank higher in the search engines people are more likely to find you more is the traffic you get, more you will make sale after sale. In the end, isn t that why you are in business in the first place? Considering it all, here are the top 10 tips to optimize your eCommerce portal through well-defined Ecommerce SEO services, creating a strong presence on the internet.
1. Conduct Competitor Research:and you are half way through!
Consider the following:
- Which keywords are your major competitors going for?
- Where are they getting their inbound links from?
- What is their site architecture like?
- From a tactic perspective, how can you distinguish your website from them?
Once you have had an idea of how the companies within your industry are working, you can decide whether you want to take up the same route, trail the same route with modifications, or take an entirely different route.
2. Find Effective Keywords
Finding the right keywords is the key. Without ideal keywords used strategically on your web pages, you risk results. Do some in-depth keyword research to find phrases that will jack up your ecommerce site s efficacy. Be pretty specific when piloting a keyword search and make sure that the keywords you use aren t too general. Otherwise, visitors won t find you. Moreover, Long-tail keywords are preferred to short ones for product pages, with the purpose of targeting a more specific product search.
For example- instead of a generic keyword like "Samsung galaxy S4"; you could choose "buy Samsung galaxy S4 unlocked". Devise keywords that have low competition, so you can successfully compete for them thereby leading to a higher conversion rate.
3. Do not stuff title and descriptions with keywords
Here is an example: - Two search results for "conference promotional products"
Which one is better? You decide!
4. Getting the Site Structure Simple:
"Just right" architecture can dramatically affect your website s rankings and conversions. Emphasize on creating a "flat architecture" for your site wherein the design requires as few clicks as possible to reach the product page from the home page. Navigating through various layers of nested menus before reaching the real content is quite frustrating
5. Check for the Duplicate Content: Google ain't fond of Copy Pasted Content
However,when it comes to e-commerce websites, many of the products belong to the same category and their description might be more similar to each other contradicting what Google supposes appropriate.
For this reason, examine all pages of the websites to reduce redundancy. The more control you have over your shopping portal s content, the better your chances become to land in the top spot in search results.
6. Its Time To Go Mobile: With a Responsive Website
Some convincing facts to know how hot mobile shopping is becoming
- 75 % of mobile Internet users "mostly" go online using their phones
- 65 % of the visitors who visit a mobile unfriendly site tend to go to a competitor s site
which means it s really significant to have a mobile-friendly version.
Mobile versions of the e-commerce sites in many cases produce duplicate content and makes SEO problems, thus a responsive website design is a much better option today to code a site that works on any device (desktop, tablet, mobile phone) without creating multiple sites.
7. Schema.org: Worth Implementing Right Now
A typical e-commerce portal must convey rich snippets in search results containing product information, price, availability and reviews and ratings. Have a look on the following example of an e-commerce store s rich search snippet:
8. Internal Linking Check: Keep it Natural
Internal linking is a strategy that allows establishing your own anchor text helping you with ranking for your top keywords.
But if you pack all of your pages with internal links, Google is smart and the algorithm will pick up that you are trying to do something doubtful. So, place the internal links only where it is natural to do so.
9. Social Media Integration: Move from 'should have' to 'must have'
- 85% of eCommerce owners believe - A branded social presence can build word of mouth getting potential customers, mentions and links.
- 93% of Ecommerce marketers use social media marketing to market their business
An e-commerce site is not complete without social media! Social media marketing (growing community, engaging with customers, sharing infographics & content) impact your SEO valuably. Having substantial social signals tells Google that people in real find your brand valued. So, begin growing your social profiles quickly by adding social buttons to your homepage, product pages, blogs and posts.
10. Determine Page Load Time: Every Second Counts
Visitors will not wait for a slow website to load. Your prospective customers will go back to Google for a faster website, which may likely be a competitor!
40% of people abandon a site which takes more than 3 seconds to load! Why lose customers due to a slow site, optimize it for better speed & results. Using a combination of these tools will help you streamline your SEO process to the core. Yes, SEO techniques & efforts demand a lot of time and dedication, but the paybacks are worth it. Cognus, as an Ecommerce SEO services company put in all the efforts to get your SEO strategy in place to leapfrog your sales from your e-commerce store!