Convergytics

About The Company

Convergytics is a web analytics company that believes in creating business solutions or analytics to help businesses make actionable data-driven decisions and achieve decision-driven ROI. The company uses different frameworks to work upon collected data to understand the consumer behaviour and drive sustainable decisions.

Project Challenges

Convergytics was facing various troubles in terms of SEO and SMM activities. The website was having very little connectivity on social media portals like facebook, twitter, Gooogle + and other networks. The common SEO problems were:

• Organic Traffic was too low
• Very low conversion rates
• No keywords in search results

Cognus Solutions

The motive of Cognus is to offer proven solutions to all the clients to get them optimum results online. Having this motive in mind, Cognus accepted the project “Convergytics” to deliver the promised results in Social Media and SEO.

Working closely with the client’s inhouse team, a comprehensive campaign was built that included:

• Thorough analysis of the website by our Google certified team of SEO experts
• Derivation of targeted keywords for the project
• Offsite Content Strategy & Execution
• Article Creation & Distribution
• Onsite Content Analysis
• Site structure improved for better optimization
• Preparation & implementation of SMM strategy to improve social presence across platforms

Results Achieved

After continued efforts in SEO and SMM, Convergytics now witness targeted SEO, audience-driven conversion optimization, and a better customer engagement to funnel prospective clients to its social media profiles & website’s service-landing pages.

The amazing results can be seen as:

• 6-7 high traffic keywords organically ranking on top search engine result pages SERP’s
• Twitter followers increased by 24%
• Total likes on facebook increased by 63.15% %
• Followers on LinkedIn increased by 34%
• Conversion ratio increased as 31%

Testimonials

Our website was languishing around page 10 or even below for our primary products even though we had completed some decent SEO. When we spoke to Cognus, that is when we realised there was so much more we could do.

They strategized everything from scratch & produced quality results on SERP\'s along with the strenghtening of the social connectivity with the customers. We are happy to see our brand competing with leading brands in the online market. Great work!