Golftripz

About The Company

“Golftripz” is a Golf vacations planner company that offers a variety of golfing services – Golf Lessons for Beginners and Seasoned Golfers, Global Golf Course Access Programs for Individuals and Corporate across the world, Golf Event Management and Golf Holidays all over the world for Individuals and Groups.

Project Challenges

They wanted to showcase their services to the Golf Lovers & Golf Learners who are looking on web for the Golf Holidays & learning courses.

Their primary objectives were:

• Enhance visibility of the website on search engines
• Increase traffic and potential number of enquiries from the internet

Website was facing various Search Engine Optimization (SEO) challenges such as:

• Architectural issues in the site, which prevented search engine spiders from thoroughly crawling the site.
• Site was not showing up in top Google search results for the relevant Keywords
• Web pages were not properly indexed
• Poor organic search traffic

Cognus Solutions

• Customized optimization strategy was designed to achieve their ranking goals
• Removed duplicate content & optimized it for targeted keywords in all pages on the website
• Web pages were properly Indexed as per the search engine guidelines
• Comprehensive off site content strategy & execution
• Informative & Interesting Golf blogs & article creation and distribution

Results Achieved

• Unique visitors to the site got two times in the first two months after the optimization was completed
• Conversion ratio increased in the peak holiday seasons
• Website organic traffic showed up a drastic change
• Site includes relevant and high PR back links
• Top SERP ranking on the brand & non-brand keywords